Discover hair’s ultimate strength. This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.

How to Use: 
Work a small amount into damp or dry hair to strengthen. Style as usual. Can also be used as an overnight treatment.

Who it’s For: 
For those with weak, fragile and breakage-prone hair. 

Key Selling Benefits:
⦁ 450° Heat Protection 
⦁ Reinforces and strengthens fragile hair from the inside out.
⦁ Hydrates strands, locks in moisture and enhances softness.
⦁ Forms a scaffold around each hair fiber to protect from external aggressors.
⦁ Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
⦁ Improves the tensile strength and elasticity of each hair strand.

Clinical & Consumer Panel Claims: 
Hair is 2.9x more elastic and 133% stronger.*
*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.

After just one use 81% felt their hair was more fortified*
After just one week 87% felt their hair was more resilient*
After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage*
*Based on a consumer panel survey of 106 women.